What Creative Writers Can Borrow from Copywriters
A four-part masterclass on folding marketing techniques into creative writing with award-winning author Sophie Campbell
Great copywriting isn’t only about selling. It’s about knowing your audience so well that you can craft stories that deeply resonate with them. Stories that guide them on a journey from where they are now to where they want to be.
Copywriting and creative writing might seem worlds apart. But they are rooted in the same principles: empathy, connection, trust, and transformation. In this workshop, you’ll learn how to use industry-insider copywriting techniques to create rich, memorable, and gripping prose.
Lessons
About The Instructor
Sophie Campbell is a Freelance Creative Content Writer based in Scotland. She writes for literary and cozy lifestyle brands providing writers and readers with the tools or vibes they need to live their dream literary life. She is also a lifelong fiction writer and prize-winning poet, published in The Woolf, Surely Mag, Bright Flash Literary Review, WhyNot and Razur Cuts (including their Finest Cuts edition), and others. In 2023, she won the poetry prize in Bold Types, Glasgow Women’s Library’s Annual Scottish Women's Creative Writing Competition. Learn more on her website.